Consumer Behavior In Fast Food Industry

13 Pages 3285 Words

ment, quick service and introduce self-service.


























CONSUMER PROFILE OF THE FAST FOOD INDUSTRY

1 INTRODUCTION
1.1 Origin
We were assigned this report by our respected Consumer Behavior course teacher Mr. Syed Munir Khasru. We were given adequate instructions for this report and were asked to prepare and submit the report by June 5, 2000.

1.2 Objective
Broad objective: To develop a consumer behavioral profile for the fast-food industry.
Specific objectives:
 To know briefly about the fast food industry.
 To identify the consumer characteristics of the fast food industry in Dhaka.
 To find out the group influence on fast food consumers.
 To identify the motivational factors that influences the fast food consumers.
 To see the perception of consumers between any two fast food regions of Dhaka.
 To find the situational influences that affects the fast food buyers.
 To identify the evaluative criteria that the consumers use f...