Advertisting The Toyota Matrix

17 Pages 4339 Words

Vehicle), part sedan, part sports coupe, the Matrix is an exotic blend of the three, birthing the new auto genre of the CUV (cross-over utility vehicle).

“The Matrix provides an unprecedented combination of PERFORMANCE, VERSATILITY, STYLING, and AFFORDABILITY.”
-Toyota Motor Corporation

Goods Classifications

Currently the Matrix is still in the introduction stage of its product life cycle. Just introduced in 2002, the Matrix has a considerable way to go, concerning awareness and comprehension. We believe that once these two factors can be included to the formula, the Matrix will be shifted into its growth stage. This, in essence, is what we plan to achieve with out advertising campaign.
Matrix is considered a consumer good, meaning that the Matrix is purchased for personal or practical use. Since the Matrix is an automobile, and automobiles are classified as nondurable goods, the Matrix is classified accordingly. Also, because the Matrix is not perishable or an impulse buy, its sub-classification as a good would be as a hard-specialty good.





Quality Features

Toyota has long been known to provide consumers with the most reliable and finest quality automobiles on the market. Currently there are three Matrix models to choose from: Matrix Standard, Matrix XR, and Matrix XRS. In each of these models, as well as any Toyota product, the main factor is dependable Toyota quality. The following lists (extracted directly from www.toyota.com) contain each model grade’s feature package:

Matrix Standard Features

• 1.8 liter DOHC 16-valve VVTi 4-cylinder 130hp @ 6,000 rpm
126 lb – ft @ 4,200 rpm 5-speed manual & 4-speed automatic transmission available (standard w/4WD)
• Aerodynamic multi-reflector halogen headlamps w/Daytime Running Lights (DRL)
• P205/55R16 tires on 16” steel wheels w/full wheel covers
• 4-wheel Anti-lock Brake System (ABS) w/ Electronic Brake-force Distribution...